John Oren Marketing and Analytics Person

John Oren
B2B Local Marketing Solutions – Comparison Table

In reviewing different local solutions for customer marketing and management, I found myself assembling a quick table to compare the accomplishments of these companies.

Note that I do recognize the dissimilarity between groups like Marketo and Yodle.  (Yodle being much more of a local agency, while Marketo is a lead nurturing saas solution) They are trying to appeal to many of the same B2B marketing solutions, and can definitely do so using vehicles like Facebook and YouTube.

This data is current 12/26/2011.

It is of no surprise that the developer solutions (Hubspot, Constant Contact, and Marketo) rank better than marketing solutions like Reachlocal and Yodle.  Reachlocal especially, is well known to put much more emphasis on direct relationship sales.

Hubspot’s 12 ‘follows per tweet’ to date, versus Constant Contact’s 3 is worth noting.  In a Quora forum, Dharmesh Shah (Huspot CTO) and Mike Volpe (Hubspot CMO) briefly comment on their methods.

 

Hubspot Constant Contact Marketo Reachlocal Yodle
Likes 56,300 47,558 9,498 3,462 1,584
Shares 3,506 1,913 289 107 32
Tweets 11,064 9,881 4,427 2,068 3,596
Following 31,950 11,438 33,591 275 2,019
Followers 139,627 37,042 38,703 4,307 2,534
Klout  72 64 55 45 40

 

Also worth a mention is the standing ranks on YouTube metrics.   Both Hubspot and Constant Contact are approaching the 1MM view milestone of total ‘Video Views’.

Hubspot Constant Contact Marketo Reachlocal Yodle
Video Views 956,580 996,930 34,429 144,527 18,608
Account Created 4/2007 7/2007 3/2008 1/2008 3/2006
Subscribers 3,120 1,101 174 377 94

More on this, along with company blogs in future posts.

December 23, 2011 | Filed under B2B, Comparison.

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