John Oren Marketing and Analytics Person
B2B Local Marketing Solutions – Comparison Table
In reviewing different local solutions for customer marketing and management, I found myself assembling a quick table to compare the accomplishments of these companies. Note that I do recognize the dissimilarity between groups like Marketo and Yodle. (Yodle being much more of a local agency, while Marketo is a lead nurturing saas solution) They are trying to [...]
Why @superfreakin became @jaoren
I have decided to change my twitter account handle. Not a decision to be taken lightly, as the twitter nickname is the new personal brand. I decided to do this for the following reasons: I have about 150 followers. (I can’t say I was too worried about exposure) I rarely use Twitter, and when I [...]
The Plague of the Onclick
I admin analytics for an online yellow page site, which monetizes many advertisers based on the click action itself. (Pay-per-click) Needless to say, segment development is a key part of my traffic analysis. For those that have not tinkered with Omniture, there are three levels that one can segment traffic to. (They call them ‘containers’) [...]
Starting This Blog Up – Part 1
A few quick notes on trying to start a blog for the umpteenth time.. My plan was to put something (anything) on my .com namesake. I have put several quick-setups in place, most are just WordPress experiments with some custom attempts. Nothing panned. On the latest round I had a few defined objectives. 1) I [...]
The Age of Beige
Speaking with a trusted technical comrade, a very good friend of mine and all of 19 years old.. He thought his little brother’s “generation” (2 years younger..) was not getting to explore the fundamentals of technology, quite as much. That the hardware and software tours of a beige desktop just didn’t translate to appliance computing. [...]
Movember – Last Day
Last day of Movember. Pictured here with two other Movemberists.
My Movember
It was quite the pleasure taking part for my first Movember run this year. I was honored to be inducted as a Movemberist. Admittedly, I did have a hard time moving the needle on donations. I managed to do a pretty decent job keeping track of facial hair by shooting a picture (or a few) [...]
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